Through a network of animal rights groups, VCARE and VHA were able to reach out to and Pamela Anderson agreed to tweet:
@PamelaDAnderson Vancouver Islanders, please don’t support the Luxton Rodeo! Help @VanHumane and @VCARE2013 end rodeo cruelty on the Island
We were very excited and so were the media. See the story run by CTV:
noluxtonrodeo.com 